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AI SaaS Product · 2019-2024

7Targets AI Sales Assistants

Founder-Built Products

AI-assisted sales automation platform for follow-ups, response handling, and sales workflow productivity.

AI SalesSaaSSales AutomationAI AssistantsFounder-Built

Architecture Responsibility

Responsible for technology architecture and hands-on delivery direction across system design, deployment, DevOps, cost, scale, reliability, and production readiness.

Outcome

Hands-on built and scaled 7Targets as a SaaS product for AI-assisted sales follow-up, inbound/outbound response handling, and workflow automation for sales teams.

Scale

Built as a multi-year SaaS product with founder-led product, engineering, and customer feedback cycles.

Architecture

  • Built AI assistant workflows for sales follow-ups, lead engagement, response handling, and sales activity automation.
  • Designed the product around practical sales-user workflows, customer feedback loops, and SaaS operating needs.
  • Worked across product, platform, and customer-facing implementation concerns as a hands-on founder and CTO.
  • Evolved the product with recurring feedback from smaller companies and sales teams using AI assistance in daily workflows.

Lessons Learned

  • Practical AI products win when the intelligence is embedded inside the user's daily workflow rather than exposed as a separate tool.
  • Founder-led SaaS architecture needs tight loops between customer feedback, product direction, engineering tradeoffs, and support reality.
  • Automation should improve consistency and follow-through while preserving the human intent behind communication.